SaaS PlatformsConcept product
Lessonry — Run cohort-based courses without stitching six tools together.
Subscription products that need multi-tenancy, billing and onboarding from day one.
Multi-tenantBillingAnalytics
Next.jsNestJSPostgreSQLView
Product engineering company · India → worldwide
We turn ideas into digital products.
We design and build high-performance websites, SaaS platforms, custom software and AI-powered products for startups and ambitious businesses.
IdeaStrategyUXPrototypeMVPProductionLaunchScale
Concept product · demo data
Concept product · demo data
Concept product · demo data
Concept product · demo data
One team, the whole product
Websites → Apps → SaaS → Custom software → AI.
Real products aren't one surface. We design and build every layer — and the connections between them — so the experience holds together.
Website
Where customers meet the product.
Mobile app
Where they use it every day.
Dashboard
Where teams run the business.
Summarise overdue invoices
7 invoices · ₹9.8L overdue. Freshmart is 19 days late — send reminders?
SendReview
AI assistant
Where work gets automated.
GET /v1/invoices?status=overdue
POST /v1/payouts
POST /v1/agent/actions
WS /v1/events
postgres · redis · queue
Backend & APIs
Where it all connects, securely.
Products we build
Not a list of services. The things we make.
Six kinds of products, each shown through a concept we designed end to end. Click through to see the full product: problem, screens, features, stack and architecture.
Business PlatformsConcept product
Opsboard — Replace WhatsApp groups and Excel with one operations platform.
Internal tools and operational software that replace spreadsheets and chat groups.
WorkflowsRolesAutomation
ReactNode.jsReact NativeView
AI ProductsConcept product
Ansora — An AI support agent that knows your business and asks before it acts.
Assistants, agents and intelligent workflows grounded in your data.
RAGTool useHuman approval
Claude / GPTpgvectorPythonView
Customer ApplicationsConcept product
Clinvela — Clinic booking that patients finish and front desks trust.
Web and mobile apps your customers use — and come back to.
BookingPaymentsNotifications
React NativeNext.jsNode.jsView
MarketplacesConcept product
Stallhouse — A marketplace for independent Indian makers.
Two-sided platforms with trust, payments and seller tooling.
Split paymentsSearchSeller dashboard
Next.jsMeilisearchRazorpayView
Digital Experiences
Website concepts for seven industries
Premium websites that explain the product and convert.
Interactive demosCMSSEO
Next.jsSanityMotionView
Featured concepts
Products with a point of view.
Each concept starts from a real business problem and is designed as a complete product — not a dribbble shot. They're labelled as concepts because they are; the thinking is what we bring to your product.
Concept product · demo data
Financial operations for growing Indian businesses.
A finance operations platform that connects bank accounts, invoicing, payables and reconciliation so founders and finance teams see real cash — not last month's spreadsheet.
The problem
Finance runs on bank portals, Tally exports and a spreadsheet nobody trusts.
Built with
Next.jsReactTypeScriptTailwind CSSNestJSPostgreSQL
Concept product · demo data
An AI support agent that knows your business and asks before it acts.
An AI support agent grounded in your help center, policies and live order data. It drafts cited answers, takes approved actions like refunds, and hands off to humans with full context.
The problem
Support teams spend most of the day answering the same twenty questions.
Built with
Next.jsReactTypeScriptTailwind CSSNode.jsNestJS
Concept product · demo data
Every shipment, vehicle and exception on one live map.
A logistics management platform for regional carriers and D2C brands: shipment tracking, route planning, a driver app with proof of delivery, and exception handling.
The problem
Dispatchers find out about problems when customers call.
Built with
Next.jsReactTypeScriptTailwind CSSNode.jsPostgreSQL + PostGIS
Concept product · demo data
Run cohort-based courses without stitching six tools together.
A learning platform for educators and training teams: course builder, live classes, community, payments and learner analytics in one product.
The problem
Course creators juggle video hosting, Zoom, Discord, forms and payments.
Built with
Next.jsReactTypeScriptTailwind CSSNode.jsPostgreSQL
Product prototype · demo data
Stop re-typing data from PDFs.
AI document intelligence for invoices, contracts, KYC and claims: classify, extract, validate against business rules, and post to your ERP — with a human review queue for anything uncertain.
The problem
Teams spend hours copying fields from documents into systems.
Built with
Next.jsReactTypeScriptTailwind CSSPythonFastAPI
For founders
From idea to first version.
We help founders move from a sentence to a product customers can use — with the scoping discipline to ship something that tests the idea, and the engineering to keep building on it.
- 01
Idea
→ Discovery callA problem worth solving and a hunch about who has it.
- 02
Validation
→ Product briefInterviews, competitor teardown, riskiest assumption named.
- 03
UX
→ Flows & wireframesCore journey mapped; scope cut to what proves the idea.
- 04
Prototype
→ Tested prototypeA clickable product tested with real users.
- 05
MVP
→ Live first versionAuth, payments, admin and analytics — production-grade.
- 06
Launch
→ Launch & roadmapStores, monitoring, onboarding and a metrics review.
AI solutions
AI that does the work — and asks before it acts.
We build AI as a product capability: grounded in your data, connected to your tools, measured with evaluations and kept safe with human approval.
AI Support Agent
Handles customer questions using company knowledge and live order data.
AI Sales Assistant
Analyses leads and deal activity and recommends the next action.
AI Document Intelligence
Extracts and validates information from invoices, contracts, KYC and claims.
AI Knowledge Assistant
Lets employees search internal knowledge in plain language.
AI Workflow Agent
Automates multi-step business workflows across systems.
AI Analytics Copilot
Lets business users ask questions about company data.
Hi! Where is my order #NW-48213? It's a gift for Saturday.
Scroll to run the demo
Interactive simulation · concept products · demo data
Custom software
From spreadsheet chaos to one operations platform.
Drag the handle. On the left: how a lot of businesses actually run. On the right: the same work as a product — tracked, assigned, escalated and measured.
Excel + WhatsAppOpsboard
Business Management Platform
Problem: Operations spread across spreadsheets and chat groups.
Centralise orders, people, inventory and approvals in one system with live dashboards.
CRM
Problem: Leads and customer history scattered across inboxes.
Manage leads, customers and sales with a pipeline that matches how you sell.
Operations Platform
Problem: Work assigned by phone; SLAs tracked in heads.
Manage workflows, teams and SLAs with automation and a field app.
Customer Portal
Problem: Customers email to ask for invoices, status and documents.
Give customers a secure self-service experience for accounts, payments and documents.
Internal Dashboard
Problem: Leadership waits for weekly spreadsheet exports.
Turn business data into live, actionable views with alerts.
Automation Platform
Problem: People copy data between systems all day.
Automate repetitive processes with rules, integrations and AI where it helps.
High-end digital experiences
Websites built like products.
Fast, interactive and conversion-focused — designed for the sector, not from a theme. Seven website concepts, each for a different kind of business.
Industries
Where we build.
We focus on industries where we can build genuinely useful products — and understand the workflows, regulations and users behind them.
Also
Professional Services · Manufacturing · Consumer Technology
Technology
Boring where it should be. Modern where it matters.
We choose proven tools, keep the stack small, and only add complexity when a real requirement asks for it.
Frontend
- React
- Next.js
- Angular
- Vue
- TypeScript
Backend
- Node.js
- NestJS
- Express
- Python
- Laravel
Mobile
- React Native
- Flutter
- Android
- iOS
Data
- PostgreSQL
- MySQL
- MongoDB
- Redis
Cloud
- AWS
- Azure
- Docker
- CI/CD
AI
- Anthropic
- OpenAI
- Hugging Face
- LangChain
- RAG
- AI Agents
How we build products
Eight steps. No black box.
A working build every two weeks, decisions written down, and a shared board you can see at any time.
- 01
Discover
Understand the idea, the business and the people it serves.
- 02
Define
Turn the idea into requirements a team can build.
- 03
Design
Create the UX, UI and product flows.
- 04
Prototype
Validate the experience before committing engineering.
- 05
Build
Develop frontend, backend, APIs and integrations.
- 06
Test
QA, security, performance and usability.
- 07
Launch
Deploy to production with a plan for day one.
- 08
Scale
Improve, optimise and add capabilities from real usage.
Why work with us
Trust you can inspect.
We're a young company, so we won't show you inflated numbers. We'd rather show you how we think, how we build and what our standards are — and let the work speak.
Quality
- Code review on every change
- Unit, integration and end-to-end tests
- Preview deployments per pull request
Security
- OWASP-aware development
- Secrets in vaults, never in code
- Dependency and container scanning
- Least-privilege access
Performance
- Core Web Vitals budgets
- Load testing before launch
- Caching and query review
Transparency
- Shared project board
- Fortnightly demos
- Written decision log
- Weekly status notes
Products, not projects
We measure ourselves by whether the thing gets used, not whether the ticket got closed.
Show the work
A working build every two weeks. Shared boards, open repositories, written decisions.
Engineering standards are not optional
Tests, code review, CI/CD, security reviews and performance budgets on every project.
Design and engineering in one room
Designers and engineers make decisions together, so designs ship as intended.
Honest scoping
We'll tell you what to cut, what to delay and when not to build at all.
You own everything
Code, designs, accounts and documentation are yours from day one.
FAQ
Questions founders and teams ask first.
What kind of companies do you work with?
Founders with a new product idea, SMEs replacing spreadsheets with software, growing businesses scaling an existing product, and larger organisations adding AI or new digital products. We work with teams in India and internationally.
Are the products on this site client work?
No. Everything shown is a concept product, prototype or internal product that we designed to demonstrate how we think and build. They are clearly labelled. We'll publish client case studies only with permission and real outcomes.
How do you price projects?
Discovery is a fixed-scope engagement. Build phases are priced either as fixed scope with milestones or as a monthly team, depending on how defined the scope is. You'll see an estimate broken down by phase before anything starts.
How quickly can we start?
Usually with a discovery call this week and a scoping workshop shortly after. Team start dates depend on current commitments; we'll be upfront about them.
Do you sign NDAs?
Yes, happily, before you share anything sensitive.
Who owns the intellectual property?
You do. Code, designs and documentation are assigned to you, and infrastructure is set up in your accounts.
Can you work with our in-house team?
Yes. We can lead, collaborate, or fill specific roles — and we document and hand over so your team can own it.
What happens after launch?
We offer ongoing product engineering, maintenance and SLA-backed support, or a structured handover to your team.
Have an idea? Let's build it.
Tell us what you're building. We'll come back with questions, a rough approach and how we'd scope a first version.